The Tetra Pak for wine is not a new concept. All across Europe, Canada, and South America — even in wine-passionate places like Italy and Argentina — Tetra Paks have been embraced for their environmental friendliness, their portability, and their practicality.
Because when it comes down to it, there is no difference between packaging wine in a Tetra Pak and putting wine in a bottle. It’s true. No magic potion or formula that makes bottled wine better. No secret rituals in the vineyard or winery. No difference at all.
Consider: A case of wine in glass weighs 40 pounds and holds 9 liters of wine — close to 50% wine and 50% packaging. A case of Yellow+Blue weighs 26 pounds and holds 12 liters of certified organic wine. That’s 95% wine and 5% packaging.
Bottom line? More great tasting wine at less cost.
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