One way that the wine trade — or any business — impacts the environment is through the production and emission of greenhouse gases or GHGs. The measurement of the GHG’s impact on the environment is referred to as a carbon footprint.
Transportation is a giant contributor to a product’s overall carbon footprint, and it is here that Yellow+Blue takes a step in the right direction. We purchase wine from the wine makers before it’s bottled. We ship it in bulk via insulated steel tanks to North America, where the cartons are filled and then distributed.
Dr. Tyler Colman, also known as Dr. Vino, has helped to create a carbon footprint calculator specifically for the wine business. Tyler crunched some numbers for us so we could compare our GHGs against those of a more traditional wine business model. Our carbon footprint turned out to be almost half the size (54%) of the traditional model. (So when it comes to carbon footprint, we’re wearing kid-sized shoes!)
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It takes 52 tractor-trailers to move 1 million empty bottles, and it takes 2 to move 1 million unfilled Tetra Paks. |
The total energy used to produce one Tetra Pak is one-third the energy required to produce 1 glass bottle. |
The total greenhouse gas emissions in the production and transport of one Tetra Pak is less than 20% of the greenhouse gas emissions to produce and transport one glass bottle. |
If 80% of the wine sold |
